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Why OpenSocial Is so Exciting

Google has just announced that they are opening three new APIs that allow developers to access profile information, friends information and activities.

While most folks are viewing this as Google's answer to Facebook Applications, (an either brilliant or misguided answer), I see something else.

I see for the first time ever a major web player making a serious gesture toward solving the web's identity problem.  Not only the Google websites, but already LinkedIn, Friendster, Oracle, SalesForce and Ning are already on board.  If Facebook's closed system is the AOL in this equation, Google is the web.  We all know who won at first and who won in the long run!

“Obviously, we would love for them to be part of it,” Joe Kraus, director of product management at Google said of Facebook. 

Hah!

Thanks to these APIs, essential Web 3.0 functionality like universal reputation, single signon, and portable identity attributes are sure to be on the horizon.  OK, so it might be awhile before all the hard work put in over the past 4 years by people like the FOAF ers,  OpenID, Sxip, etc. finally comes to fruition here.  But to me, this signals the end of the walled garden as the only available option online.  Glory glory hallelujah!

Google Gets Microsoft's Goat

Super interesting news from Google.  Remember a few days back when everyone was wondering why Google stepped back from the Facebook acquisition and let Microsoft buy it? Viewing it as a huge win for Microsoft?  And then Sergei Brin commented that Microsoft "may have overbid"?

Well, now that Facebook has successfully brought in those dollars, Google has announced that they have the killer app to compete with Facebook: OpenSocial.

Was it sweet of Google to wait to announce this until Microsoft was committed to Facebook?  If I were Ethan Zuckerman, I would probably think so.  Was it evil of Google to wait to announce this until Microsoft was committed to Facebook?  If I were Bill Gates, I would probably think so.  But in my opinion beating Microsoft at their own ultra-competitive game is not just good business but sweet justice.  Go Google Go!

I'm blogging at MarketHum.com

I periodically blog over at MarketHum, the website for the social media marketing consultancy where I am a partner.  If you're interested in my posts here, you may want to check out some of the things I have talked about over there: How Facebook Ranks Stories, Content Management - Not So Easy After All, Your Customer Has Been Conditioned Not to Trust You, Remember those Mom and Pop Shops?, and more.

More on the 360 Dinner

Last Thursday at the WF360 dinner, I had cocktails (and really good passed hors d'oeuvres) standing on the floor of the stock exchange.  This was super cool, because they way they had it set up they just sort of trusted us not to spill wine on their keyboards.  They don't even have cubes on the floor of the exchange - it's like the 5-around-a -pole group showers at camp, they just all stand in front of their desks (or in some cases sit on stools that are chained to their counters).  We just saw everybody's name tags and note pads and, of course, passworded login screens on their monitors, right out there in the open. 

It's OK because they don't have any privacy during the workday, either.

During the cocktails I had chit-chat with Tom Carroll and Jim Graham from RR Donnelley, a couple of clothing designers from the Spiegel catalog (Newport News to be exact), an executive from Avon, folks from communications and HR from DDB, and some staffers from Euronext.  I spoke briefly with a top lawyer from the general counsel's office at Pfizer

Then we were seated for dinner, and Catherine Kinney, COO of  NYSE-Euronext, began to speak.  She told us about the merger this year of Euronext, a major European exchange, and the New York Stock Exchange, which I hadn't managed to hear about although it happened last March and was announced almost a year earlier.  The jist of her talk, which was thankfully completely geared so non-financial experts such as myself could understand every word, was that this merger marks the beginning of globalization of the exchanges of the world.  They recently bought a small stake in an Indian stock exchange, and operate in both the Euro and the dollar. 

To their clients who choose to go public on their exchange, they promise valuation, capital raise, and strength of brand -- pretty straightforward messaging.  They're 2.5 times more liquid than other markets, particularly against NASDAQ.  they aim to be the exchange for the quickly-growing tech companies (well, duh!) (she did not mention that Google chose to be listed on NASDAQ).  And of course, Kinney got the crowd behind her by making a plea -- preaching the choir I must say -- for making some practical changes to Sarbanes-Oxley.  Her other crowd-pleasing comment was, "we still have a lot of work to do on the litigation environment", and she quoted a friend who recently came to the US from London as saying, "I did 100 deals last year and had one problem; I did ten deals this year and had 100 problems!"

The filet mignon at dinner was really tasty, and I really enjoyed my dinner conversation about the impact of social media on children.  The moms I was talking with worried that computers would lead to their kids "missing the human touch", and that passive interaction with overly imaginative sources would lead to the end of daydreaming and creativity.  I must say that I'm not inclined to worry about either of those topics, but I was interested by their observations that their daughters, after a session playing with friends online, were unruly and disobedient.  I have already noticed that our dog, now allowed outside by herself without a leash thanks to our new invisible fence, has begun to enjoy her new and glorious independence so much that she doesn't always obey me anymore.  I've read similar testimonials from other invisible fence owners.  So, perhaps lack of supervision, or more properly, independence, leads to less respect for parental constraints. Is that bad?

360 Summit

Last Thursday in NYC, I attended the 360 Summit Dinner at the New York Stock exchange on a blogger's press pass.  The WF360 event, sponsored by NYSE Euronext (the two exchanges have merged) and hosted by Susan Bird ("Experiential marketing advisor" to companies like Accenture, American Express, and the New York Stock Exchange), was a fairly big to-do with good company and good food.  The hidden secret was that it was very woman-oriented which I loved!

So, lots to talk about here.  Susan's bright idea was to bring a bunch of bloggers to the tables to interact with the other guests, (Corante and MarketHum, the new marketing consultancy I just joined, helped find interested bloggers).  So I was there, and my partner Francois Gossieaux, my good friends Russ Nelson and Howard Greenstein, Tom Guarriello, Don Dodge, Christina Kerley, Tom Steinthal and others.

First things first - before I talk about the conversation or anything else, I want to talk about the Goody Bags.  So 15 lucky winners got a hot new product that is a co-branding stroke of genius by Swarovski and Philips.  Sadly, I was not one to receive the Philips-Swarovski Crystal USB Flash Drive.  However, anyone who wants to get me one for Christmas, well, I like the Heart-Ware one the best.

There was a grand prize which was a two-week vacation in Aspen with lift tickets, but I didn't win that either.  What I did get was two goody bags, one with a girl bear from the Build-A-Bear Workshop, and the other full of great stuff like Godiva Chocolate, the new book from Ann Patchett which I was already excited to read anyway - in hardcover!, the copy of Portfolio Magazine with the YouPorn article I learned about after hearing author Claire Hoffman on NPR, some expensive Christian Dior anti-aging beauty products that don't interest me but will certainly be passed on to some willing friend, and a really cute make-your-own bracelet kit by Alex Toys that will be a hit the next time one of the neighbors' girls comes over.

Hurrah for really good gifts!  And while I'm on the fluff topics, I want to provide the fashion commentary for the evening, because there were some successful, sophisticated, realistic-looking, beautiful women there.   Susan Bird was beautiful and birdlike in a gray pleated silk wrap which picked up the gray highlights in her hair, a feminine skirt and high heels peppered with dozens of tiny grommets.  Catherine Kinney, President and COO of NYSE - Euronext, looked attractive and professional in a cream-colored wool jacket with a tumble of seed pearls at her throat.

OK, on to more clever topics -- see my next post.

How Ironic!

The other day, the first wolf came to Massachusetts in a long, long time and we didn't give it a very warm welcome.  The grey wolf has been extinct in MA since 1840 (although one believed to have escaped from captivity was spotted here in 1918), so this was a rare and special event.  The nearest wolves live in Ontario and Quebec, leading experts to speculate that this wolf was perhaps a captive animal kept as a pet, or a hybrid wolf/dog.

However, it doesn't really matter anymore what it was, because it was shot dead by the farmer whose sheep the wolf was eating. He got permission first from a state biologist (because farmers' rights exceed other endangered species' rights by law in the USA).

"In 2003  the world sheep population was estimated at 1.03 billion head".  With the exception of Michigan and Alaska, the wolf is an endangered species in the USA.  "Species considered by the ESA to be endangered are considered to be at risk of extinction in all of or a large part of their range."

I noted this event with some sadness, but I didn't get around to blogging it until I heard this news: the world's longest-living animal, a 400-year-old clam from Iceland, was just discovered.  And -- need I say it?  Killed.  Of course, the news article isn't about how we killed it.  In fact, it doesn't even mention that we killed it.  It just says it was "dredged from the water" and then there's a picture of it split in half on a table.

An endangered grey wolf comes to Massachusetts for the first time in 167 years and a state biologist give the OK to shoot it.  Man just killed the oldest living creature on earth and the articles are all "we can't believe how old it was!"  I wonder how old it would have gotten had we allowed it to remain alive?  Is it just me, or is something about the way we treat our home and neighbors seriously messed up?

Big Fresh is Good!

So on Friday night Mike and I went to the movies, but first we wanted to get dinner.  So we drove around Fast-food hell near the intersection of 9 and 30 in Framingham, and I saw this sign saying Big Fresh.  I thought it might be something like Fresh City, a fast-food joint which isn't as unhealthy as McDonald's.  (Sorry McDonald's).

We pulled in and there, crammed between cheap Chinese fast food and pizza, we found a beautiful little green gem, an emerald if you will.  A real restaurant, tiny but with a great atmosphere, very fast without being "fast food", all natural food, locally grown organic produce, etc. We ordered spicy thai peanut stir-fry and thai curry chicken and broccoli over jasmine rice, each $8.75 I think, and they were delicious.  For drinks, at the suggestion of the owner I got carbonated maple sap (which is the actual sap as it drips from the tree, carbonated, manufactured by Vermont Sweetwater) and I thought it was out of this world.  Mike had organic pale ale beer which was tasty too.  They have lots of other tasty-sounding entrees as well as sandwiches and falafel, and everything is reasonably priced. What a find!

On top of everything, there was a sign there offering movie passes, which we bought with dinner, and ended up saving $4.50 on movie tickets. Thanks Big Fresh!  They don't appear to have a website, but they got a nice review in the Globe. I can't wait to go there again. It was a really good experience.

A Simple Definition for "Social Media"

I'm whipping up a little presentation to help me lead a discussion on Social Media for Business at Podcamp this weekend.  In doing so, I discovered that there is no solid definition for Social Media on the web.  I've seen confusion around this term at live events as well.  What is Social Media?

Let me clear it up once and for all. 

Social Media: Any communications format where the users publish the content.

Is that clear enough?  Yes, it can be multimedia - music, pictures, video as well as text.  Yes, it can be a blog or a social network like Facebook.  Open Source is social media, although they would hate to be associated with a term that traditional marketers are trying to hijack.  Social media can even be offline - like New Moon Magazine for girls, the citizens' band in radio, even the op-ed page of the New York Times (although arguably so because pretty tightly controlled).

Social media is media by society - as opposed to the top-down publishing model where one person (company, really) with a controlling editorial voice is in charge of the voice of the publication or the channel.

The entire web is social media - webpage after webpage, published by whoever wants to buy a domain name.  The only thing that can break it: destroying net neutrality and allowing carriers to prioritize their own content by providing better bandwidth for it, making content they don't favor slow as molasses for the end user.  Let's not even go there.

Hope that clears it up!

Microsoft Goes Open Source!

Well, not exactly.  But everyone who remembers how heartily Microsoft criticized Open Source ("resulting in the development of multiple incompatible versions of programs, weakened interoperability, product instability, and hindering businesses' ability to strategically plan for the future","has inherent security risks", "fundamentally undermines the independent commercial software sector" etc.) can now revel in the recent announcement by Russ Nelson at the Open Source Initiative that Microsoft has really gotten on the Open Source bandwagon by getting their own Open Source licenses approved! 

Yet another convert to the cause -- and an important one.  (In a way, it's actually old news).

Meanwhile, back at the ranch (the Slashdot ranch that is), the restless natives complain that Microsoft, as the biggest hater of Open Source in the history of the concept, should not be allowed to participate in, "embrace and extinguish", co-opt, or otherwise join the Open Source movement. "ItsaTrap", proclaims one of the more mentionable tags labeling the post.

Look on the bright side folks.  It's not every day you hear Bill Gates say "I was wrong."

Cover Girl!

Just had the surprise of going to Confabb.com to check out some upcoming conferences, and seeing myself on the cover (in pink, natch).  Too bad it is not such a great picture.  Hey, at least I'm not making monkey ears like Micah Sifry! Shout outs to Chris Herot, Robert Tolmach, Bob Frankston (back turned), David Spector, Greg Elin, Stepan Pachikov, and Jerry's Mom.

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